The concept of "Corporate Storytelling" was coined in the USA and is about effective storytelling as a vital tool in corporate life. The message a company wishes to convey is brought forward by its staff and customers, sharing their personal experience with the viewer.

I had great teachers in Corporate Storytelling as I used to work in the U.S. with the American director Roland Morgan who makes CorpStory films for such giants as Microsoft, Boeing, Coca-Cola and others.